The Big Catch: CHILL Media Reels In Dave Mercer’s Facts of Fishing

Written by admin on February 18, 2010

Oakville, Ont. – CHILL Media Inc. has landed a big one! The Oakville-based publisher is pleased to announce a new partnership with Canada’s favourite fishing funny man, Dave Mercer.

The popular TV host brings his legendary expertise and signature humour to the Chill magazine lineup with his Facts of Fishing column now featured regularly and a new blog at  In addition, CHILL and Mercer will co-sponsor a variety of contests and cross-promotions encompassing print, web and television.

“This partnership is a natural fit,” says Scott Stevenson, CHILL’s publisher and editorial director. “Mercer’s brand personality matches the CHILL mentality perfectly; we go together like a cold beer after a great day on the lake. Dave combines expert knowledge about one of Canada’s favourite pastimes with a John Candy-like sense of humour and we’re delighted to welcome him to the CHILL family.”

“I’m honoured and excited to partner with such a strong and ground-breaking brand as CHILL not only as a business, but as a person. I have been a loyal reader of CHILL for years.  Let’s face it – CHILL is all about Canadians and our passions. My passion is fishing and I can’t wait to share it on the pages of Chill. And in the great words of the CHILLosopher, what better way for a Canadian to chill than fishing,” said Dave Mercer.

About Dave Mercer
Dave Mercer Outdoors Inc. is the originator and the world’s largest producer of one-minute fishing interstitials, Dave Mercer’s Facts of Fishing, which, due to overwhelming viewer demand, has evolved into Dave Mercer’s Facts of Fishing THE SHOW. DMO Inc. also produces radio programming and a series of highly acclaimed DVDs. All of these properties feature pro angler and fishing funny man, Dave Mercer. His unique and original blend of humor, entertainment and education has made him one of Canada’s most recognized and revered anglers.  For further information please visit

About Chill Media Inc.
Based in Oakville, Ontario, CHILL Media is a boutique agency specializing in 360-degree multi-media solutions. Best known for publishing Chill and Golf Canada magazines, CHILL’s portfolio includes publishing, consumer promotions, media representation, design and brand development for A-list clients like The Beer Store and Ticketmaster. Visit to learn more.