Written by Sarah on August 23, 2011
If you’re a top-flight tournament professional, you probably have a jersey festooned with sponsors’ logos. Thanks to a generous diet, some of the pros have more advertising real estate than others, if you know what I’m saying.
But what do you do if you don’t have that much fabric to sell? That’s a problem that confronts beach volleyball players, who tend not to wear your grandmother’s bathing suit to play. More often they’re in teeny weeny itsy bitsy bikinis. Good for us male viewers, not so good for the sponsorship efforts. But a couple of British beach volleyball players, Shauna Mullin and Zara Dampney, didn’t let exposed skin get in the way of commerce.
The two lasses came up with the idea to put a quick response bar code on their derrieres (the bikini, that is), where as one newspaper reported “it will attract the most attention.” When photographed with a smartphone, the bar codes direct users to a sponsor’s website.
This is all new to me. Just think of the possibilities. With the massive rear advertising platforms available in the fishing industry, there’s a ton of revenue to be made. Then again, I think most of us avert our gaze as quickly as possible when confronted with the average angler’s sausage and biscuit driven butt.
This blog is written by Pete Robbins, Dave’s good buddy and Facts of Fishing blogger.