Live Target Lures Are Getting a Little Salty

Written by Sarah on June 23, 2011

Koppers launches NEW Saltwater Series at EFTTEX

Press Release June 14, 2011 – Amsterdam, Holland

Koppers Fishing and Tackle Corp., makers of LIVETARGET Life-Like Lures, is set to launch their NEW Saltwater Series of premium hard baits at EFTTEX later this week.

The new Saltwater Series represents an evolutionary step in the way saltwater lures are built and painted. From unique fuselages that give accurate profiles with light catching surfaces, to multi-layered paint processes, these lures surpass ‘imitation’ and provide anglers with precise saltwater live bait replication.
Lead Designer and Partner Victor Cook states, “We can’t tell you how excited we are to introduce this full range of saltwater lures to the global marketplace. The saltwater line compliments our freshwater products with the same premium and life-like standards that have become synonymous with the LIVETARGET brand.”

Introduced in 7 species, Spanish Mackerel, Mullet, Spanish Sardine, Scaled Sardine, Pinfish, Blueback Herring and Menhaden, the line-up has a lure for every angler. Inshore and near shore anglers will enjoy the full variety of tools available; which include: crankbaits, twitchbaits, wakebaits, lipless rattlebaits, jerkbaits, swimbaits, and topwater baits.

The new Saltwater Series will be available in the fall of 2011.

For more information contact Koppers Fishing at (905) 468-4448 or e-mail

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