Facts of Fishing Announces Partnership with Costa Sunglasses
Written by Sarah on June 6, 2016
FOR IMMEDIATE RELEASE
Costa Partners with Renown Bass Fishing Icon Dave Mercer
Daytona Beach, Fla. – June XX, 2016 – Costa recently announced its new partnership with Facts of Fishing TV show host and Bassmaster Elite Series tournament emcee Dave Mercer. Mercer, who is well known and loved within the bass fishing community, is often referred to as the unofficial voice of professional bass fishing, as his addictive energy and comedic presence has garnered a cult-like following of fishing fans young and old.
In addition to hosting his own television show, Mercer is a sought-after seminar speaker, has a record-selling DVD series, and uses his active social media presence to engage and inspire anglers around the world. A native of Canada, Dave started tournament fishing at 13 years old.
“Dave has this natural ability to connect bass fishing fans everywhere, from a young person just starting out, to the most seasoned Elite Series pro angler,” said Melinda Hays, bass fishing community manager. “He’s a great ambassador not just for the Costa sunglasses brand, but for sport fishing as a whole.”
“Aside from the fact that Costa makes incredible sunglasses for fishing, I appreciate how they’ve truly invested and are committed to making the sport better,” said Mercer. “When you have a brand like Costa that was created by anglers, for anglers, they’re in a position to uniquely understand what’s needed for top performance out on the water – and the quality of their sunglasses certainly reflects their dedication to the fishing industry.”
Follow Costa’s bass fishing community on Instagram @CostaBassFishing to see the latest with Costa’s bass pro team news and updates.
As the leading manufacturer of the world’s clearest polarized performance sunglasses, Costa offers superior lens technology and unparalleled fit and durability. Still handcrafted today in Florida, Costa has created the highest quality, best performing sunglasses for outdoor enthusiasts since 1983.
For Costa, conservation is all about sustainable fishing. Many fisheries that should be vibrant and healthy are all but devoid of native fish because they have fallen victim to poor fishing practices, unregulated development, lack of watershed protection or all of the above. Costa works with partners around the world to help increase awareness and influence policy so that both the fish and fishermen of tomorrow will have healthy waters to enjoy. Costa encourages others to help in any way they can.
For more information, contact 1-800-447-3700 or visit the company’s web site at www.costadelmar.com. Join the conversation on Facebook at www.facebook.com/costasunglasses, on Instagram at www.instagram.com/CostaSunglasses, or on Twitter @CostaSunglasses.
Liza Jones, 864.672.9615 (office), 864.270.0722 (cell)